What does it mean to
“Live With Character?”


Just as our buildings have unique character, so do the people who call them home. After discovering some unique stories and thoughtful intentions of Veritas residents in 2019, we decided to launch the 2020 Live With Character campaign to feature a few of the impressive examples of character.

Each quarter, Veritas will feature a chosen “character” on the website and social channels – either a resident of a Veritas building or someone nominated by one – who exemplifies special characteristics that make an impact in the greater Bay Area community outside of their paid employment. Veritas will reward each a $1,500 cash prize, to be donated to a cause of their choice or to directly fund their efforts to make a difference.

At the end of the year, one of the 4 characters will also be eligible to win a $5,000 prize, selected by a five-person panel. Each winner’s collective achievements will also be featured in a prominent local publication.



Live With Character Winners


Like many San Franciscans, Peter commutes to work. The walk to and from his Cathedral Hill apartment to his job as a porter in a Downtown high rise in the pre-dawn cold is a welcome mix of exercise, observation, and reflection. In 2017, he added a new component, handing out blankets for the homeless after a chance encounter changed him. And as a 2020 recipient of Veritas’ Live with Character award, his gestures of goodwill and impact in the community will be assured for months if not years to come.


The American Dream has different meanings throughout the country, but for Dulce Grant in the Bay Area, it meant pursuing a higher education. Through her successful journey of achieving a degree, she learned that first-gen students face unique challenges. Determined to help others with similar backgrounds, she serves as an advisor, counselor, advocate and cheerleader as she guides students through the process, encouraging and supporting them along the way. As the Live With Character second quarter 2020 award recipient, Dulce can further fund her mission of helping others achieve their dream.



Know someone who embodies the “Live With Character” ideals?
Let us know to enter them to be eligible to win a $5,000 prize.


Nominate Someone Today!

Live With Character Nomination Form





Read About the 2019 Characters Who Influenced and Inspired This Campaign



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